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Ladies and gentlemen, it brings me great pleasure to announce my new booze blog, That Sweet Burn.

Some of you may have noticed my links to the site via Twitter, Facebook and so on already, and have asked what it’s all about. This post explains it.

The name is of course a reference to the tickle and sting that accompanies a swig of the finest hooch.

I’m not sure the interweb necessarily needed a whole new booze site, as there were plenty of fine ones to begin with (check out the blogroll over there). But I just had so many thoughts about beer and cocktails and liquor, and only one chance a week to share them at The Appetizer over at the National Post. And whereas the Post is written for a general audience, TSB can delve into the geekier aspects of liquorology when I feel so inclined.

So there we are. I hope you enjoy.

P.S. I would be much obliged if you would do me the honour of following me on Twitter at @ThatSweetBurn.

P.P.S. I’ll be launching yet another blog here soon.

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