Have you ever noticed how many microbreweries and wineries there seem to be in Nova Scotia these days? Not to mention a couple of small distilleries. Back in October, I went to the province to check out the booze scene, with an eye to writing a travel piece about drinking one’s way through Nova Scotia. Fun to do, fun to write.
Cool water seeps into my boots as Ben Swetnam guides me through the fine mist that lingers over the vineyard. It is an October morning, the height of harvest season at Avondale Sky Winery. Ben plucks a cluster of L’Acadie blanc grapes off the vine and hands them to me for a nibble.
In today’s National Post I relate the story of the most wonderfully strange junket I’ve ever been on. It involved three days in Scotland, two in Denmark, a lot of whisky and plenty of insight into what makes Scotch whisky the beloved spirit it is.
To wit, one nugget I had to cut from the story for length: Male distillery workers will sometimes wear women’s grooming products. When you’re nosing 300 casks a day, explained Glenfiddich’s affable malt master Brian Kinsman, “You have to buy ladies’ deodorant. Unscented men’s doesn’t exist — or at least I haven’t found it.”
The principal lesson, however, was that marketing Scotch means being up for new ideas and adventures: trying venison with sticks, holding meetings in Malaysia and maintaining ties to quiet little whisky festivals in Denmark. Continue reading “A whisky odyssey for Burns Day”→